The Tourism Industry turned to Turkey for this year’s
EMITT Exhibition

On 11 February, the 14th edition of EMITT, the East Mediterranean International Travel & Tourism Exhibition held in Turkey, welcoming thousands of tourism professionals and travel enthusiasts.

This year, the event featured 50 countries, from Turkey's nearest neighbours to long-haul holiday destinations, as well as over 100 cities and regions, and over 500 resorts, travel agencies, tour operators from within Turkey.

Visitors to EMITT saw a wide variety of destinations at the show, many of which are regular participants.  However, the event was also recognised as an effective platform for new destinations to promote themselves to Turkey's travel market.

This year, companies from Algeria, Bosnia-Herzegovina, Japan, Tanzania and Tatarstan promoted their services for the first time, alongside many new Turkish organisations, including the Western at Black Sea Development Society (BAKAB), who represented cities and resorts from the western Black Sea region.

Event Director, Hacer Aydin said, "I'm always very pleased to introduce new destinations to the Turkish travel market.  Our travel industry is developing rapidly.  Turkish travellers are looking for something different and new destinations always attract a great deal of attention so I'm sure our new exhibitors found even more than they expected EMITT!"

A variety of initiatives were launched during the event by the participating companies, including early booking discounts and draws for free holidays.

This year's guest country, Egypt, presented a number of cultural shows to entertain EMITT's visitors, including an Egyptian Night, featuring traditional dancing.  Nehad Gamal Eldin of the Egyptian Ministry of Tourism office in Istanbul commented, "We have taken part in the EMITT fair every year since it started.  Our results from the show prompted our decision to sponsor the fair as ‘guest country' in 2010. Our Ministry representatives took part in the fair, alongside 15 tourism agencies from Egypt.  The EMITT fair is a great opportunity to show the values of Egypt to Turkey and the world".

EMITT 2010 took place on 11-14 February in TUYAP Fair, Convention and Congress Center in Istanbul, Turkey.

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